Just like Branding, Rebranding is not a foreign concept. Companies do it all the time when they feel their current vision and mission statement is outdated or no longer represents them. Brands do it when they feel the current brand is not attracting the right audience or not being accepted by the targeted market.
So why would you need Rebranding?
Why would you not need to do personal brand assessment? First answer this.
You are already a brand – as you are. With the advent of social media and the age of Kardashians; personal branding is a very real trend; One that everyone with a smart phone follows. To excel in today’s digital and very competitive world you need to brand yourself.
As an individual you undergo various changes as your grow older in age and acquire more experience as a professional. Your physical features change, you think differently and you act differently. Your resume at the time of graduation does not showcase the professional you have become just two years into your employment. This growth and this change in the person you have become when you update your profile is actually a part of the rebranding process.
Another reason for rebranding is the instinct, “need for change” and “the search for something better” every human is born with. Personally, why do you keep changing your cover photos or profile pictures on your social media accounts? Why do you buy new clothes or shoes? Why do you get your hair cut and styled? Even though they are employed in a great job, why do millenials feel the need to change their surroundings every year or two? This need for change is also a reason why you undergo rebranding without perhaps consciously acknowledging it.
As you gain more experience and polish your skills. You prefer being employed with better benefits and compensation at a company that promises job-security. The right kind of professional branding can ensure this happens for you.
Companies want to hire candidates that have a strong presence within the industry. Personal and professional branding through social media, professional networking, blogging and social networking can help you achieve this. If you are active on Twitter or Linkedin and contribute positively to discussions online then you are building your personal brand management.
Here are some solid tips to ensure you don’t mess your professional and personal rebranding:
Consistently highlighting your strongest Attribute
This is something that you have had intrinsically – a talent you were born with. Something you have known as a student and now as a professional. Make sure this stays consistent /constant on your profile. However it should also show growth and development as you gain more experience. This shows continuity and progress.
What is your Unique Selling Proposition (USP)
What makes you different? What value are you adding to the roles you are performing? How have you grown this skillset? These are questions you need to answer and use this information extensively everywhere wherever your professional profile is available.
As you grow as a professional your value addition to an organization may take up different forms. These must be highlighted in your career timeline to show that you are adaptable.
Showcase your Brand – everywhere & always
When you have decided on the kind of personality and brand the world needs to see when they think of you. It is most important that its translated everywhere – from the way you dress to the way you speak. From events you attend to the posts that you may put up on social media.
When you have rebranded your personal and physical outlook then its best to delete the previous branding strategy. The presence of two images is always contradicting and is a barrier for people to accept the new brand.
When you have taken care of the above there are a few quick implementation strategies to help your professional rebranding look good.
Updating your Resume and Professional Networking Profiles
Ensure you are updating your resume /professional profiles every six months. Add the projects you are working on. Any new skills you may have learnt or trainings you have undergone.
New job titles, promotions, awards and job switches are milestones that require you to change not just your Resume but also your professional profiles wherever you’re maintaining them. These may include social media accounts such as Linkedin, Facebook or any other job application or professional networking sites.
Using the right Pictorial representation of yourself
Do not use your graduation picture 10 anywhere as your profile picture. Use a formal professional photograph of yourself on professional networks. For your social networking sites you may use casual pictures. However I always recommend my clients to use something they would not regret.
Your Social Media must depict the growth and maturity in your lifestyle
Make sure your social media is up to date and only shares the information you want to share with an audience outside your comfort zone. Not all social networks have privacy options available for you to be selective about the information you are publishing. So be careful about openly declaring your political and religious viewpoints. In fact it is best to not share anything that could stir anything controversial.
Update your professional and personal affiliations that you want to promote that also show your growth. Causes you believe in, awards you’ve received, your current position, job posts you have held in the past and employers you have worked for.
If you have liked what you have read and want more assistance on rebranding yourself then book an appointment with me on the website.